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What A Skittish Cat Can Teach You About Marketing

“Here kitty kitty kitty kitty.  I have some treats for you,” I said, as I kneeled down and put my hand out to pet our new skittish friend, a white cat with a few black spots and a long black tail.  His...

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Back-to-the-Basics: Results Rule

Is it me or is time flying?  It’s already the 11th day in the New Year… so, how are you doing with your marketing? Today’s Back-to-the-Basics comes from Dan Kennedy in his book No B.S. Direct...

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The Marketer’s Secret Weapon To Following Up via Email

First off, I’d like to apologize.  I’ve neglected to tell you about one of the best marketer’s secret weapons to following up with your prospects, customers, and clients. I use this all of the time for...

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[Detailed Notes] The Ultimate Sales Letter

I have detailed notes for you on The Ultimate Sales Letter by Dan Kennedy.  Feel free to print them out and keep them handy when you’re creating your next sales letter or marketing campaign.  Enjoy!...

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Notes From The Total Business Growth Accelerator Livecast

So for the past week I sent out a few emails to you about the no-cost Total Business Growth Accelerator livecast that Dave Dee (Marketing Genius) of GKIC was hosting. Now I know some of you couldn’t be...

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Does Each Piece In Your Marketing Campaign Have Its Own Objective?

Just a little throw back Thursday from June of 2015 (with voice recording). Did you know that each piece in your marketing campaign needs to have it’s own objective? Read and listen below to learn more...

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4 Key Secrets To Creating The Framework To Your Marketing Campaigns

Cleveland is on FIRE!!!!  The Indians are going to the World Series!!!  Wow.  Great time to be living in Cleveland… you know, because we actually have winning sports teams, Dan Kennedy lives here, and…...

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Kick Butt Copywriting Exercise That Will Make Or Break Your Sales Letters

Here’s a great copywriting exercise originally, written in April 2015, you should be doing so you can write those killer sales letters that bring in loads of customers and clients!! Try it out! Last...

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Boo! Happy Halloween!

Happy Halloween! Today the little ghouls and goblins will be running around the streets collecting candy from unsuspecting victims!  ha, well, not really unsuspecting victims but still… Which brings me...

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Marketing Lessons From An Ad That’s A “Dud”

Wow, it looks like my Newspaper Ad that I shared with you last week caused a little stir with one subscrib… I mean, unsubscriber.  (You can check out the newspaper ad HERE). I was originally going to...

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